Sunday, June 3, 2012

DAY 36: "Just Do It!"

ENGAGING THOUGHT
In 1988, at a meeting of the advertising company of Wieden and Kennedy, Dan Wieden expressed his admiration of the Nike shoe company's can-do attitude to a group of their employees: "You Nike guys, you just do it."  The result of that innocuous little statement is the stuff of marketing legend.  Nike jumped all over that sentiment and turned it into a fierce marketing campaign that became the iconic motto which, some argue, saved the company from obscurity and launched Nike into the stratosphere of success-stories.  "Just Do It" is as much a part of American culture as any corporate motto can be.  It's also good advice.

There comes a moment when we have to shut up and start doing something - it's no different when it comes to pursuing God's DREAM for our lives.  We can blather on and on, we can strategize, we can plan, we can recruit - all necessary steps, indeed.  At some point, however, we need to just get started on the plan.  You've been crafting the plan, writing it out and committing to it - all tantamount to walking up to the edge of that cliff we've been talking about.  Now it's time to jump!

So...just do it. 

Could it really be that simple? 

You won't know until you try it, will you?  Just in case you need them, here are several maxims and cliches that might help you kick-off the edge into your full-fledged DREAM-pursuit:

"Winners never quit, and Quitters never win."
"The greatest plan will never work unless you do."
"Genius 1% inspiration and 99% perspiration." - Thomas Edison
"Plan your work and work your plan."
"Action is the foundational key to all success." - Pablo Picasso
"Defeat is not the worst of failures.  Not to have tried is the worst of failures."
"Success is dependent on effort." - Sophocles
"Go out there and succeed because I know that you can and will do it." - Me

ACTION STEP
Your ACTION STEP for today depends entirely on how diligent and thorough you've been with your previous ACTION STEPS.  Why?  Because today you're going to just do it!  Grab your written plan and do whatever you are supposed to be doing in pursuit of the DREAM. 
Tomorrow we'll either turn the volume up on our internal tape-recorder or erase it and record some new things.  

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